Joina is a health app designed to make exercise and healthy habits both simple and enjoyable. Through various programs and challenges tailored for all levels, the app offers daily exercises, recipes, and an engaging community to support you on your health journey.
I collaborated with Joina, a health and wellness app, to develop their new logo and graphic guidelines. The refreshed visual identity embraces a minimalist yet colorful approach, striking a balance between simplicity and vibrancy.
The design evokes a sense of calm and clarity, reflecting Joina's focus on creating a supportive environment for users on their health journey. The use of fluid forms and dynamic elements symbolizes movement and adaptability, aligning with Joina’s mission to inspire physical activity and well-being for everyone, regardless of their starting point.
This project allowed me to combine thoughtful design with strategic brand positioning, delivering a visual identity that captures Joina’s core values and resonates with its diverse audience.
