Sanning och konsekvenstänk - We developed the conversation game "Truth and consequential- thinking" for IQ. Our goal was to raise awareness among young people about the risks of alcohol consumption. The conversation game is designed to provide adults with a tool to facilitate discussions with young people on this topic.
Project Overview
We were commissioned by IQ to target the 15-18 age group, a completely new audience for them. The goal was to increase awareness among young people about the risks associated with alcohol, without directing any alcohol-related advertising to minors.
My Contributions
In this project, I had the opportunity to conduct extensive UX research, including numerous interviews with both young people and adults. These interviews were crucial in developing the product. We engaged in many discussions, test rounds, sketches, and further conversations. Additionally, I contributed to the design aspects of the project.
Brief
Alcohol consumption among young people is a growing problem in our society. Research shows that adolescents between the ages of 15 and 18 are often unaware of the long-term and short-term consequences of alcohol. The goal of this campaign is to educate and raise awareness among young people about these consequences without encouraging alcohol consumption.
The young people we talked to said:
"It's not discussed at home."
The young people did NOT feel that it was difficult to talk about alcohol, but the initiative should come from adults.
"It's a sensitive topic."
The adults we talked to said:
"There is a fear of encouraging it."
Parents don't believe their children consume alcohol.
"No need to talk about it."
"They don't think they know enough about the subject."
We understood that the problem doesn't lie with the young people—they can talk about the subject but believe that adults should take responsibility for bringing it up. The adults, on the other hand, find it difficult to talk with the young people because they don't think they consume alcohol and also because they don't want to encourage consumption.
Want to get in contact?
If you like what you see, get in touch!
i@isabellasamuelsson.se